Learn more about our leadership team and find news, press releases, and media kits.
With a vision of bettering lives through better insurance, Root was founded in 2015 on the principle that car insurance rates should be based primarily on driving behaviors, not demographics. The company has revolutionized the archaic auto insurance industry using mobile technology and data science to offer fair, personalized rates to good drivers. The company has collected 20 billion miles of mobile telematics data to enhance and inform pricing models. With more than 12 million downloads, the modern app experience allows drivers to get their policy in less than 1 minute, manage their policy, and file a claim. A proprietary claims system, paired with advanced machine learning techniques, allows for automated loss expense, fast claims payout, and higher customer satisfaction. Root is the nation’s first licensed insurance carrier powered entirely by mobile and is currently offered in 34 states. In 2020, Root went public, serving as Ohio’s largest IPO.
What sets us apart?
Pricing & Automation
By leveraging data science and technology, we’ve created a quantitative underwriting and pricing machine that optimizes and automates every part of the insurance value chain.
Differentiated access to customers
Root meets customers where they are and when they need us through a highly customized set of APIs that allow partners to seamlessly integrate insurance into other purchases.
Products customers know & love
We leverage modern technology to build a world-class mobile platform that creates delightful customer experiences.
Root Inc. in the news
Root Insurance: A Tech-Oriented Company Committed to Removing Credit Scores From Pricing by 2025
Potentially deadly ‘Zoom zombies’ are roaming the streets, a new report finds
How Root Insurance Did What Other Insurers Only Imagined
Root Insurance valuation hits $3.65 billion in latest round led by DST Global and Coatue
Here Are the Winners of the 2019 Real Simple Smart Money Awards
The New York Times
From Agriculture to Art – the A.I. Wave Sweeps In
Shopping while driving is the dangerous holiday trend of 2019. It needs to stop
Shopping while driving, the new holiday danger
Here are 6 lifesaving (and money-saving) tips for when you get in a car crash
Insurtech Root Expands into Renters Market; Product Launched in 3 States
The Simple Dollar
Root Car Insurance Review 2020
Columbus Business First
Insurance will Never be the Same
Root’s press releases
Root Adds Insurance Strength to Leadership Team with New CFO March 22, 2022
Root welcomes new board member February 28, 2022
Root Insurance now available in Kansas December 13, 2021
Root, Inc. Reveals Work Where It Works Best Principles November 16, 2021
Root, Inc. Bolsters Leadership Team with New Hires June 07, 2021
Root, Inc. Announces Entry into Wisconsin June 3, 2021
Root Inc. Proud To Unveil No. 23 Toyota Camry Paint Scheme April 14, 2021
Root Inc. Appoints Julie McPeak as Senior Deputy General Counsel September 1, 2020
Root Launches Homeowners Insurance June 3, 2020
Root Study Finds Distracted Driving Increases During the Holidays December 4, 2019
Root Insurance Company Launches New Renters Insurance November 7, 2019
Root Insurance Announces Entry into California August 7, 2019
InsurTech Startup Root Insurance Kicks off 2018 with Rapid Expansion January 23, 2018