A classic disruption story

Root Inc. is a technology company revolutionizing personal insurance with a pricing model based upon fairness and a modern customer experience.

We started by tackling the archaic car insurance industry with Root Insurance. Through data and technology, we base rates primarily on how people actually drive. The result is a more fair, more personal, and much simpler experience—thanks to it all being in an app. With the addition of renters and homeowners insurance, we provide the convenience of bundling in the app for seamless, affordable coverage. Our drive to revolutionize a multi-billion dollar industry has also extended into Root Enterprise. We’re using our telematics-based solutions to provide carriers and fleet management with more accurate pricing models and risk assessment.

With our technology-forward products, we are fundamentally changing an industry—for companies and for individuals—for the better.