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Driven by purpose

Root exists to create more fair and more affordable insurance. We leverage modern technology and data science to create seamless experiences for our customers.

But we don’t stop there. Our mission to unbreak the insurance industry means identifying what’s broken, and committing to creating positive and impactful change across our industry, our communities, and the world.

Download our full 2022 Environmental, Social, and Governance Report to see how we’re making good on that promise.

Download the Report
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Commitment to our customers

Root uses telematics to offer drivers fair rates based on how they drive, not who they are. We never use things like education or occupation, and driving behavior is the #1 factor in a Root rate.

Privacy As a company built on the power of data and technology, Root understands the importance of protecting customers’ personal information and takes this mission very seriously. We never sell consumers’ personally identifiable data. Sensitive information is sent and received using encryption and stored in an encrypted environment.

Security Root safeguards our company’s security through comprehensive and ongoing IT training, transparency, and documentation. Our Vulnerability Disclosure Policy, including offering safe harbor, encourages external security researchers to notify us of any potential security threats they uncover.

Commitment to our communities

Root was founded on the belief that the services people need for everyday life should serve them better. We believe we have the same obligation to serve our communities better in ways that make a positive impact and improve our customers’ and team members’ lives.

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Donating our time

Root team members donated 350 hours of community service during onsite meetings to the following organizations and initiatives:

Ronald McDonald House Mid-Ohio Market Food Pantry Olentangy River cleanup

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Donating our resources

Over the past five years, Root team members have raised and donated more than $300,000 for cancer research through Pelotonia, a widely-recognized nonprofit that raises millions of dollars all going directly toward innovative cancer research.

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Charitable giving

Root donates to the Wendell Scott Foundation, an organization that provides services to at-risk youth through educational development, cultural activities, STEM-based programs, and mentorship endeavors.

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Commitment to our environment

Root recognizes that protecting our customers means protecting the planet we all call home. 

Making investments in our digital product is how we best support the move to a low-carbon economy. 

At Root, it is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment by conserving energy and water, promoting recycling and waste reduction, and complying with all environmental regulatory requirements that apply.

Each year, we state an updated Environmental Progress Plan and track our progress against that plan.

Commitment to our team members

Our values are reflected in everything we do, from our Code of Conduct to our company policies and initiatives around diversity and inclusion, executive visibility, talent acquisition and development, feedback and transparency, and team member wellness, education, and resources.

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Code of Conduct and company values

In addition to applicable laws and regulations, our Code of Conduct, company values, and policies are Root’s ethical framework. 

These guidelines are essential to every team member’s work and come through in our product, promotion, and planning.

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Health and wellness

The wellness of our team directly reflects the health of our business. Root offers team members flexible paid time off, paid parental leave, and a robust package of benefits. 

We promote work-life fulfillment and provide extensive resources and tools to help team members maximize their well-being, such as access to therapy, meditation, and educational opportunities that support all aspects of our employees’ health.

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Diversity, equity, and inclusion

A team with diverse backgrounds and perspectives delivers better insights and outcomes, enables innovation, and fosters a greater understanding of our customers.

Our efforts to create a diverse and inclusive workplace are ongoing and focused on talent acquisition and development, education and training, feedback and collaboration, and strategic planning aimed at enabling consistent growth and long-term success.

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Employee resources

We strengthen, support, and empower our team and organization through employee resource groups, training and education, development and wellness resources, and more. Root employee resource groups include:

Pride 365: Celebrating everything LGBTQ+ at Root and in our communities

Tribe: Cultivating a professional, healthy, and supportive environment while amplifying Black voices at Root

Women @ Root: Creating a culture and company that empower women and allies to do their best work

For a more in depth review of Root’s policies, please visit our Documents & Charters page.

Root Inc.
80 E. Rich Street
Suite 500
Columbus, OH 43215

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Copyright ROOT 2024.

ROOT is a registered servicemark of Root Insurance Company, Columbus, OH.