Meet Root

With a vision of bettering lives through better insurance, Root was founded in 2015 on the principle that car insurance rates should be based primarily on driving behaviors, not demographics. The company has revolutionized the archaic auto insurance industry using mobile technology and data science to offer fair, personalized rates to good drivers. The company has collected 20 billion miles of mobile telematics data to enhance and inform pricing models. With more than 12 million downloads, the modern app experience allows drivers to get their policy in less than 1 minute, manage their policy, and file a claim. A proprietary claims system, paired with advanced machine learning techniques, allows for automated loss expense, fast claims payout, and higher customer satisfaction. Root is the nation’s first licensed insurance carrier powered entirely by mobile and is currently offered in 35 states. In 2020, Root went public, serving as Ohio’s largest IPO.

What sets us apart?

Pricing & Automation

By leveraging data science and technology, we’ve created a quantitative underwriting and pricing machine that optimizes and automates every part of the insurance value chain.

Differentiated access to customers

Root meets customers where they are and when they need us through a highly customized set of APIs that allow partners to seamlessly integrate insurance into other purchases.

Products customers know & love

We leverage modern technology to build a world-class mobile platform that creates delightful customer experiences.